MARKL AND CHEF HÉLIO LOUREIRO ARE OUR AMBASSADORS
The entertainer Nuno Markl and chef Hélio Loureiro are the ambassadors of Shoyce, the only soy drink brand that is 100% Portuguese and that presents its commercial and communication strategy next Monday, in Lisbon.
With its headquarters in Vagos, Nutre Indústria Alimentares launched Shoyce in the end of 2014, in a 13 million investment (equipment and technology), as a “challenging competitor for other soy drinks and the best alternative to milk”, defines the firm in a communication. In the first semester of the year, Shoyce reached Hong-Kong, Macau, China and Taiwan, since its ambition is not to stop here. Therefore, work is being done on filed, in order to reach countries like France, Nigeria and some Scandinavian countries, this year.